An event film and a participatory AI board idea, bringing Singtel’s presence at AISDC 2026 to life.
Full video creation & interactive board conceptWatch on Instagram
PEOPLE. STORIES. STRATEGY.
PORTFOLIO / 2026Hi, I’m Yilin Liu.
Ideas connect.
People make
them happen.
I bring people, brands and opportunities together through employer branding, content and cross-border partnerships.
Let’s connectIN THE FIELD, IN THE FEED.01 / 04
A little strategy.
A lot of human connection.
A lot of human connection.
PROFESSIONAL EXPERIENCE
SingtelSPH MEDIASam Fishery
EDUCATIONSMU Singapore Management University
01 / SELECTED WORK
Ideas, made real.
Published stories. People-led campaigns.
Partnerships that cross borders.
A people-led look at how AI and data analytics shape customer experiences at Singtel.
Carousel content creationView LinkedIn Post
Zhi Xuan’s journey becomes a relatable story for the next generation of Singtel applicants.
Recruitment content creationView LinkedIn Post
A short-form discovery guide to five local spots, created for HeyKaki’s social audience.
Content creatorWatch on Instagram
A Hong Kong–Singapore school partnership brought to life through a March 2026 exchange I hosted.
Partnerships Coordinator & event host
THE WORK,
IN NUMBERS.
700K+
Views achieved by
SPH video campaigns
210
Students in the
TTCA × SAJC exchange
100+
Corporate partners at
SMU Business Society
02 / EXPERIENCE
Different settings.
One common thread.
Understanding people.
Then making things happen.
01SingtelEmployer Branding & Recruitment InternMay to Jul 2026Completed
Connecting AI-first employer branding with early-career talent.
- Advanced AI-first employer branding through early-career engagement, external partnerships and talent outreach.
- Led coordination across internal and external stakeholders for a Singtel-sponsored hackathon with up to 300 attendees.
- Liaised in English and Mandarin with regional partners across Singapore, Australia and China.
- Conceived an interactive green-dot board at AISDC 2026 to make attendees’ perspectives on their place in the age of AI visible to everyone.
02Education Partnerships InitiativePartnerships Coordinator2025 to PresentCurrent
Building institutional relationships across Hong Kong and Singapore.
- Spearheaded the TTCA–SAJC partnership, culminating in a March 2026 exchange that I hosted with 160 Hong Kong students and 50 Singapore students.
- Personally hosted and coordinated overseas school visits across primary, secondary, polytechnic and university levels.
03SPH MediaContent CreatorMar to May 2024Completed
Audience-first video stories across culture, lifestyle and more.
- Managed content creation for a channel with 129K followers.
- Produced video campaigns that achieved 700K+ views.
- Collaborated with teams and clients across education, sports, lifestyle and entertainment.
04Sam FisheryPart-Time Business Consultant2023 to PresentCurrent
Bringing structure to the everyday work of a growing business.
- Supported manpower planning, administration and stakeholder management with government agencies, accountants, customers and vendors.
- Reviewed workflows and introduced process improvements to support operational efficiency, resource utilisation and business expansion.
05SPH MediaTemporary JournalistDec 2021 to Jan 2022Completed
Research, interviews and multimedia stories for student audiences.
- Researched and published articles for ZBComma and ZBSchools, serving a readership estimated at 50K monthly active users.
- Conducted interviews and developed multimedia stories.
- Produced and edited digital content aligned with audience trends and editorial objectives.
03 / A LITTLE ABOUT ME
Business-minded.
People-centred.
Yilin.
The space between a good idea and the people who can bring it to life.
At Singapore Management University, I study Strategic Management and OBHR. Outside the classroom, that has taken me from talent initiatives at Singtel to stories for SPH Media, school exchanges and the day-to-day realities of a growing business.
I enjoy finding the story, bringing the right people together and following through on the details. Working fluently in English and Mandarin helps me connect across teams, audiences and borders.
EDUCATION / 2024 to PRESENT
Singapore Management University
Bachelor of Business Management
Strategic Management
Primary majorOBHR
Second major
Primary majorOBHR
Second major
Corporate relationsEvent & project managementVideo editingScript writingBilingual communication
04 / LEADERSHIP & COMMUNITY
Showing up.
Bringing others along.
SMU Business Society
Corporate Relations Functional Director
2025 to 2026100+corporate partners
Led partnership and sponsorship efforts, maintained corporate relationships, and directed a team of up to 10. Sponsorship value reached SGD 5K–10K per sponsor.
SMU Ember
Honorary General Secretary & Volunteer
2025 to 2026150+volunteers supported
Organised volunteer administration, meetings, project planning and documentation. Liaised with the SMU Office of Student Life and community partners.
SPH Media
Producer · 青春+说
Broadcast productionEN / 中文bilingual storytelling
Curated Gen Z content, developed English and Chinese scripts and transcripts, and led a collaborative production process to deliver episodes on schedule.
05 / BUILDING ACROSS BORDERS
More than an exchange.
A bridge to possibility.
HONG KONG ↔ SINGAPORE
Through the Education Partnerships Initiative, I spearheaded the partnership between Tsung Tsin Christian Academy and St. Andrew’s Junior College, culminating in a March 2026 student exchange.
My work also includes personally hosting and coordinating school visits across primary, secondary, polytechnic and university levels, building relationships that can open doors to future collaboration.
160Hong Kong students
50Singapore students